Current Topics
Goswami, S. (2023). A value-driven touchpoints strategy for managing the customer experience process. Business Process Management Journal , 29 (7), 2147–2166. doi.org/10.1108/BPMJ-02-2023-0093 Kopalle [...] innovate, anticipate demands, and successfully launch new products. A recent study by Baidya et al. (2023) highlights that meaningful customer relationships stem from functional, informational, and emotional [...] approaches and their development over time. Kindermann, B., Wentzel, D., Antons, D., & Salge, T. O. (2023). EXPRESS: Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing …
